We have been sharing stories from the beginning of human civilization. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. So much so, that companies are increasingly embracing brand storytelling in the era of the connected digital consumer.

In the age of social media marketing, visuals are important because they quickly reach busy and distracted consumers. Visual storytelling helps brands bring their messaging to life. Now, let’s look at the most important aspects of visual storytelling.

• With social media, a picture is worth far more than a thousand words; it can tell your whole story. Today, people have an attention span of fewer than nine seconds, or less than a goldfish. As a result, images are more important than ever, especially on social media.

• Make a simple picture a moving story. But how do you that? By making your image both personal and helpful. To make an image personal, you need to adjust your post to the social media platform you’ve chosen. Making an image useful, on the other hand, is about providing something of value.

• Choose the right social media platform for your business. Once you’ve decided to invest in social media marketing, your next key challenge is to decide which platforms you should be focused on. There are hundreds of social networks out there to choose from, but the good news is that you can start by narrowing it down to the most popular and most widely used platforms. From there, it’s all about determining which platform will give you the exposure you’re looking for with the right audience and working out which one will help you meet your marketing objectives.

• Consider client demographics. Start by doing a bit of research on this. When you dive into demographics, you’ll be able to narrow down your platform and find the most beneficial one to pursue. Whichever you choose, put some time and effort into it.

• Facebook connects and engages fans in a great two-way brand conversation. A two-conversation is a dialogue, where brands speak and listen to their audience, responding directly to their wants and needs.

• Draw up a strategy for you visual storytelling campaigns. Similar to how people grow relationships with each other, visual storytelling offers companies meaningful opportunities to deliver positive experiences that build brand awareness, trust, loyalty and engaged communities. In order to develop and implement successful visual storytelling campaigns you need an effective strategy.

• Infographics and postcards are two powerful tools for a visual storytelling marketing campaign. Infographics are a great way to give your customer access to valuable information. An infographics is essentially data in the form of a picture, like a chart or a map. Other visual tools that are crucial to telling yours story are postcards and e-cards – both offer great, simple ways to speak to your customers. If you don’t want to build your own cards from scratch, explore premade options at sites like Cards in the Post and SnapShot Postcards.

• Real-time marketing is the next step in the future of advertising and visual storytelling. Being in the right spot and the right time is more than luck, it’s the key to marketing success. Today the fastest and most dynamic form of marketing is called real-time marketing. Real-time marketing delivers well-tailored messages to a target audience with perfect timing by using social media and available marketing data.

Final thoughts…
Traditional marketing methods are losing their effectiveness in helping businesses drive revenue and growth. That’s one reason you need to employ some sort of images or videos in your marketing. Visuals attract. They are easy to understand and remember. At the same time, visuals transcend language barriers easily and are able to transmit the message regardless of what language the addressee speaks or their cultural and ethnic background.