Businesses of all sizes are using online marketing but may not have the type of online presence that draws a steady stream of new customers. Whether you’ve just started a new business or have a well-established business, you want generate referrals and new customers by optimising your online presence. In this article, we will provide you with some useful tips on how to make the most out of your online presence.

• If you look at the market trends, I’ll argue that personal branding plays a part in the future of company branding. People believe people. They believe each other, through reviews, shared content, and influencers they respect and trust.

• Social media is king! Nearly everyone has an account somewhere, whether it’s on Facebook, Twitter, Instagram or Pinterest. Arm yourself with a social media strategy. A social media strategy is an outline of why and how you’ll use social media to achieve your business objectives.

• Microcontent makes your readers hungry for more. The idea behind using microcontent to boost your social media impact is that you can tell your brand’s story is bite-sized pieces. The average consumer’s attention span is only eight seconds, so using microcontent is a great way to convey your ideas quickly.

• Go viral with strategic video marketing. A video marketing strategy is the next step for any business to take to reach a broader audience and create a more approachable and authentic brand.

• Create a strategy for your blog too. If you want to increase blog traffic, the best thing you can do is quite simply create better content. Creating “better content” isn’t just about quality. It also means being more strategic with your content marketing efforts.

Final thoughts…
With a smart, calculated strategy, anyone can create a successful online marketing campaign. Microcontent and video marketing are crucial tools for building a follower base that will turn you and your business into a valued resource that customers trust.