Psychology is the scientific study of human behavior and mental processes. It’s existed since the ancient civilizations of Egypt and Greece, mostly as a branch of philosophy, but broke out as an independent branch of scientific study in the 1870s.

“Like all Science, psychology is knowledge; and like science again, it is knowledge of a definite thing, the mind” – James Mark Baldwin.

Business Psychology is a field of study which aims to improve employees’ wellbeing and performance, investigating how human aspects in the workplace can help businesses become more effective and profitable. Business psychology is responsible for the study of individual and collective behavior in the workplace. Understanding psychology helps managers lead the team to great success. More and more, business psychology is an important part of every CEO’s life.

Psychology is at play in the most important areas of business. It’s the magic bullet and secret keystone to client acquisition, contract negotiation, expansion and growth, sales and marketing and more.

Psychology can help your business blossom

Investing in a business can help strengthen the company in more ways than one. By hiring some of the best talent, people who have invested years of their time to learn and hone their craft or studies, a business is showing the public that they are willing to do what it takes to make their business thrive.

Ways in which psychology approaches have been shown to grow businesses:

  • Increased employee engagement
  • Greater employee productivity
  • Better suitability of employees recruited
  • Improved health and wellbeing
  • Higher job satisfaction
  • Lower employee stress and anxiety levels
  • Reduced turnover of employees

Human needs everybody should be aware of

According to author and personal coach Tony Robbins, “Whatever emotion you’re after, whatever vehicle you pursue – building a business, getting married, raising a family, traveling the world – whatever you think your nirvana is, there are six basic, universal needs that make us tick and drive all human behavior.”

What are the six human needs we all share?

  • Certainty/Comfort: assurance you can avoid pain and gain pleasure
  • Uncertainty/Variety: the need for the unknown, change and new stimuli
  • Significance: feeling unique, important, special or needed
  • Love/Connection: a strong feeling of closeness or union with someone or something
  • Growth: an expansion of capacity, capability or understanding
  • Contribution: a sense of service and focus on helping, giving to and supporting others

As Robbins states, “Understanding these needs…can help you create new patterns that lead to lasting fulfillment.”

In sum, by understanding and tapping into psychology, not just of marketing but innovation and leadership, you can create a firmer basis to a business.