Posting regularly and consistently is a major part of any effective social media strategy. However, it’s completely normal for business owners to feel stuck sometimes and not know what to post. The toughest part of running any sort of social media campaign? Coming up with new ideas. Quality content that attracts users’ attention and keeps them informed is important. People…
No matter whether you run an antique shop or a cheese shop, a small business blog will help your business grow. Good content can increase your brand visibility, build your brand reputation and funnel more traffic for your website. With the right blog article content, you can stand out from the competition as a knowledgeable expert in your niche.Try the…
There are several ways to promote webinars but one of the most efficient and powerful ways is through social media. Here a few ways to promote your webinar on social media: • Design a landing page and optimize it for social sharing. A well design landing page can give you a higher conversion rate. In addition to optimizing it for…
Social media is one of the best ways to connect with people who already love your brand. The growing social media scene has given small business owners yet another way to promote their businesses online for relatively little investment. Here are some tips on how to best navigate social media as a small business. Get set up properlyThe social media…
Creating a successful blog has never been harder – there is a lot of competition. Blogging is more vital than ever for your business. It has evolved from the days when only individuals had a blog and used it as a place to express their strong opinions. Nowadays, brands use blogs to grow their businesses and expand their reach –…
A virtual assistant would do pretty much everything a social media manager does – except they work from a remote location. Hiring a social media virtual assistant is a fantastic way to up your brand exposure, increase inbound traffic, optimise your SEO and lower your marketing costs. What a social media virtual assistant can do for you: • Set up…
Businesses of all sizes are using online marketing but may not have the type of online presence that draws a steady stream of new customers. Whether you’ve just started a new business or have a well-established business, you want generate referrals and new customers by optimising your online presence. In this article, we will provide you with some useful tips…
When was the last time you looked at your LinkedIn profile? If you have a profile, people are looking at it. When you apply for jobs, you can be sure that potential employers are Googling you, and a neglected LinkedIn profile can work against you. Here are some tips on how to optimise your LinkedIn profile: • Complete the LinkedIn…
A social media calendar can help you visualize all your planned posts for the next weeks or months ahead. And on top of that, it will help you craft your posts in advance so that you always have something ready to share. Here are our tips to help you set up a social media calendar: Decide on keywords. The foundation…
Once you’ve decided you need some help in your blogging business, the next step is likely going to be hiring a virtual assistant or VA. But where do you start? If you’ve never hired anyone before it can be more than a little daunting. Where do you find a virtual assistant? How do you find the right one for you?…