Tag: Content marketing strategy

Visual storytelling – a powerful tool in successful brand marketing

Visual storytelling – a powerful tool in successful brand marketing

We have been sharing stories from the beginning of human civilization. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. So much so, that companies are increasingly embracing brand storytelling in the era of the connected digital consumer. In the age of social media marketing, visuals are important because they…

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Tips for creating your social media calendar

Tips for creating your social media calendar

A social media calendar can help you visualize all your planned posts for the next weeks or months ahead. And on top of that, it will help you craft your posts in advance so that you always have something ready to share. Here are our tips to help you set up a social media calendar: Decide on keywords. The foundation…

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Guide to content curation

Guide to content curation

What is content curation? It’s adding your voice (and value) to a handpicked collection of content. Gathered from a variety of sources, around a specific topic, that you publish and share with your fans. Wherever they may be. Curation is a human act. Done thoughtfully with a human eye on relevance, curation turns trusted web sources into valued web destinations,…

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Guide to creating captivating content

Guide to creating captivating content

It’s often said that content is king, and if you’re an aspiring blogger there’s no higher authority. But there’s also something mysterious about great content, especially for those new to the game. So, what’s the secret to creating captivating material? Well, luckily, producing engaging and ultimately profitable content is something you can learn how to do – below are some…

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How to use virtual assistants in your content marketing strategy

How to use virtual assistants in your content marketing strategy

The concept of virtual assistants made working remotely a reality in recent times. They’re sought after by entrepreneurs who need help, but do not want to bring in staff. For many companies, content plays an essential role while growing the marketing plan. “Content is king” is a common phrase known among many businesses. It’s readable and relatable content that may…

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How to write an effective elevator speech

How to write an effective elevator speech

An elevator pitch can be a powerful tool for marketing your business, and once you have it created, you can use it repeatedly in many different settings. Legend has it that it originated in Hollywood when a screenwriter would “catch an unsuspecting executive on an elevator ride.” A good elevator pitch should last no longer than a short elevator ride…

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