Digital marketing is an essential to running a modern business. As a business owner, you definitely don’t have the time to manage social media, conduct keyword research, and write detailed whitepapers.

With a marketing virtual assistant, you can speed up your marketing efforts and outsource them to a trained professional. There are some broad categories of skills that C-level executives down to solo entrepreneurs need to know that their virtual assistants can handle:

• Content marketing. Content management is all about marketing, creation and sharing powerful messages that resonate with your audience, whether you’re a busy professional or a growing business. Here are top content marketing tasks your virtual assistant can help you with: re-purposing content, creating and planning your content management calendar, edit graphics and images, content promotion, scheduling posts, preparing a content strategy and content curation.
• Keyword research. So much of digital marketing these days comes down to the keywords you research. A virtual assistant should understand the top keyword research tools and how to use them.
• Social media management. A social media virtual assistant is someone who creates, schedules, manages, and monitors content posted to social media platforms. For example: Facebook, Instagram, Twitter, YouTube and/or Pinterest. Depending on the business size and industry/niche, a social media virtual assistant can be focused on one or more social media platforms for a client.
• Project management. A virtual assistant can specialise in overseeing projects, from conception, through to final delivery. You tell your VA what your project is and he/she plans it, puts timelines in place, sets deliverables and creates the to-do list.
• Lead generation. Hiring a virtual assistant means ensuring you get a continuous stream of leads for you to reach out to and sell your business or product whilst you can concentrate on what you do best.

Final thoughts…

“If you want to do a few small things right, do them yourself. If you want to do great things and make a big impact, learn to delegate.” – John C. Maxwell.

You don’t have to do it alone. It might seem like a luxury at first, but having a good virtual assistant not only can lessen your workload but also keep you accountable to your business goals. VAs can save you time, save you money, produce quality content, and promote your business.