According to the American Psychological Association, Behavioural Psychology is a “scientific approach that limits the study of psychology to measurable or observable behaviour”. While this concept might not seem relevant to company owners, there is a lot to be learned from behaviourism. Whenever you understand human behaviour, you improve your likelihood of making your company successful.

Psychology is critical to the workplace. It helps managers at all levels of organisations select, support, motivate and train employees. It also helps businesses design products, build better workspaces and foster healthy behaviour. A theory of motivation developed by Abraham Maslow; holds that humans have five levels of needs and act to satisfy their unmet needs. At the base of the hierarchy are fundamental physiological needs, followed in order by safety, social, esteem, and self-actualisation needs. Before individuals can reach their full potential, their physiological needs (nourishment, health), safety needs (shelter, stability), and social needs (friendship, belonging), must be addressed.

These same principles apply to business. For employees to grow and reach their fullest potential, their basic needs must be prioritised.

Psychology can aid during recruitment
One of the most difficult tasks for a business to undergo is recruiting new employees. Doing so can be rewarding and exciting, but the risk of choosing someone less than suitable for the job always hangs in the background. Individuals who are trained in the art and science of psychology have been taught to see people in a deeper way than the average human being.

In the business world, it’s important to get to know the work environment inside and out, as well as all the different factors that play a part in it. Because of this, it’s essential to be aware of both the capabilities of the work teams and the possible problems that may arise. These and other issues are dealt with by business psychology.