Facebook’s tools cater to the business that wants to form an authentic relationship with their audience. It allows marketers to create and distribute quality content. Facebook offers a fantastic targeted advertising platform. You can create ads targeted at specific geographic areas, ages, education levels, etc. Below are our tips on how to make the most of Facebook advertising tools:

• Facebook is a unique marketing opportunity. The most important aspect of Facebook marketing is consistency of communication. Although Facebook has become a ubiquitous way to share holiday photos and connect with far-flung friends, it’s not just a social network. As you may have guessed from seeing ads pop up in your newsfeed, it’s also a powerful marketing platform – and your company should take advantage of it.

• Use the Power Editor tool to create Facebook campaigns, ad sets and ads. Power Editor is an advanced tool that helps businesses efficiently manage multiple ads campaigns on Facebook. Power Editor offers advanced features that can help you reach your perfect audience with the right message.

• Select and edit eye-catching images for your Facebook ads. It’s a well-known fact that social media marketing is all about visuals, so marketers need to learn to market without words. We scroll our feeds several times every day searching for information we would like to know more about. The human eye sees the picture first and may or may not read the accompanying text.

• To hold the attention of Facebook users, you need to create compelling ad copy that offers to solve a problem. Great ad headlines are like the flashy displays you see in store windows every day. They’re there to stop you in your tracks, make you picture yourself owning whatever it is they’re selling, and force you to cross the psychological threshold and walk into the store to buy it.

• Take advantage of Facebook’s tracking pixels. This allows Facebook to track users who visit your site, purchase your product or perform some other kind of action.

• Facebook Custom Audiences are one of – if not the most – essential tools for successful Facebook advertising campaigns. Custom Audiences lets you retarget people who have interacted with your business before: those who have purchased from your store or visited your website. The more you know about the people you’re advertising to, the better your ads will perform.

Final thoughts…
Facebook is one of the most powerful advertising channels. So, take advantage of it unparalleled advertising opportunities. Technology changes and evolves every day, and that includes social media. Facebook used to be a convenient tool for keeping track of old friends and sending out party invitations. Now, it’s becoming one of the best possible ways to market products and services.