Small businesses

Social media post topics for your small business

Social media post topics for your small business

Posting regularly and consistently is a major part of any effective social media strategy. However, it’s completely normal for business owners to feel stuck sometimes and not know what to post. The toughest part of running any sort of social media campaign? Coming up with new ideas. Quality content that attracts users’ attention and keeps them informed is important. People…

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Ways a virtual assistant can change the way you run your business

Ways a virtual assistant can change the way you run your business

Running a business can be overwhelming sometimes and you may need support daily. As your business grows, you require greater efforts to help support this growth. You may need to acquire new resources to avoid overwhelming yourself. In this instance you can benefit from hiring a virtual assistant. A virtual assistant can help a business in many different ways. Imagine…

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Digital marketing tasks you can delegate to your virtual assistant

Digital marketing tasks you can delegate to your virtual assistant

Digital marketing is an essential to running a modern business. As a business owner, you definitely don’t have the time to manage social media, conduct keyword research, and write detailed whitepapers. With a marketing virtual assistant, you can speed up your marketing efforts and outsource them to a trained professional. There are some broad categories of skills that C-level executives…

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How to manage your diary: tips

How to manage your diary: tips

Diary management, whether it is for your personal or professional life, can be an extremely time-consuming process but by following the suggestions detailed below, the process can be made simpler. • Schedule appointments with sufficient buffer time between them, to allow for travel time, pre-meeting preparation or even a much-needed lunch break.• Colour code. This has the functional purpose of…

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Blogging for small businesses – tips

Blogging for small businesses – tips

No matter whether you run an antique shop or a cheese shop, a small business blog will help your business grow. Good content can increase your brand visibility, build your brand reputation and funnel more traffic for your website. With the right blog article content, you can stand out from the competition as a knowledgeable expert in your niche.Try the…

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Why hire a virtual assistant?

Why hire a virtual assistant?

Business is doing great but you find yourself overwhelmed, particularly with administrative tasks that take time away from generating a profit. You need help, but you either work out of your home or in a tight-space office. You have no budget to hire employees, provide them with a desk, computer or phone, let alone pay benefits. Why not consider a…

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Tips to reduce your small business expenses

Tips to reduce your small business expenses

Cutting expenses if you are a small business owner is not easy – it requires creativity and trying out things you may have never considered. From using technology to going paperless, there are ways to cut your overhead without feeling the pinch – here are some tips: • Lower your office space costs. Depending on the commercial property situation in…

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How can a virtual assistant add value to your business?

How can a virtual assistant add value to your business?

A virtual assistant is a valuable asset to any business. When you partner with a virtual assistant, they quickly become your go-to tool for many tasks, making them a part of your team that delivers incredible value. The dynamic business environment brings a lot of new challenges and exciting opportunities for entrepreneurs and small business owners. Thus, to be relevant,…

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Basic steps to writing a solid blog

Basic steps to writing a solid blog

Follow these steps to make sure your blog drives traffic to your website, generates leads and converts your audience into paying subscribers! Know your audience. You need to understand your target audience. What do they like and care about? Having buyer personas comes handy here, you have specific information to help shape your blog ideas. Choose a topic and working…

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Why content marketing is an important part of any marketing strategy

Why content marketing is an important part of any marketing strategy

Content marketing is important because it helps companies drive traffic, build trust with consumers, increase conversions, and generate more business. Content not only helps you build trust and connect with your target audience, but also acts as fuel for your other marketing techniques. Reasons why content marketing is a vital part of any marketing strategy: • Every content marketer knows…

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