Marketing

Tips for making effective PowerPoint presentations

Tips for making effective PowerPoint presentations

Siled are an intuitive way to share complex ideas with an audience. Here are some tips to make your presentations efficient: • Use the slide master feature to create a consistent and simple design template. It is fine to vary the content presentation (i.e., bulleted list, 2-column text, text & image), but be consistent with other elements such as font,…

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Social media post topics for your small business

Social media post topics for your small business

Posting regularly and consistently is a major part of any effective social media strategy. However, it’s completely normal for business owners to feel stuck sometimes and not know what to post. The toughest part of running any sort of social media campaign? Coming up with new ideas. Quality content that attracts users’ attention and keeps them informed is important. People…

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Digital marketing tasks you can delegate to your virtual assistant

Digital marketing tasks you can delegate to your virtual assistant

Digital marketing is an essential to running a modern business. As a business owner, you definitely don’t have the time to manage social media, conduct keyword research, and write detailed whitepapers. With a marketing virtual assistant, you can speed up your marketing efforts and outsource them to a trained professional. There are some broad categories of skills that C-level executives…

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Blogging for small businesses – tips

Blogging for small businesses – tips

No matter whether you run an antique shop or a cheese shop, a small business blog will help your business grow. Good content can increase your brand visibility, build your brand reputation and funnel more traffic for your website. With the right blog article content, you can stand out from the competition as a knowledgeable expert in your niche.Try the…

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How to promote your webinar on social media

How to promote your webinar on social media

There are several ways to promote webinars but one of the most efficient and powerful ways is through social media. Here a few ways to promote your webinar on social media: • Design a landing page and optimize it for social sharing. A well design landing page can give you a higher conversion rate. In addition to optimizing it for…

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Why content marketing is an important part of any marketing strategy

Why content marketing is an important part of any marketing strategy

Content marketing is important because it helps companies drive traffic, build trust with consumers, increase conversions, and generate more business. Content not only helps you build trust and connect with your target audience, but also acts as fuel for your other marketing techniques. Reasons why content marketing is a vital part of any marketing strategy: • Every content marketer knows…

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Social media tips for small businesses

Social media tips for small businesses

Social media is one of the best ways to connect with people who already love your brand. The growing social media scene has given small business owners yet another way to promote their businesses online for relatively little investment. Here are some tips on how to best navigate social media as a small business. Get set up properlyThe social media…

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Digital marketing for beginners

Digital marketing for beginners

To be a successful digital marketer you need to know and understand your audience and the type of content they are responding to. Then focus all your efforts and energy into creating appealing content. Whether you choose to create blog posts, podcasts or videos, there’s a good chance you already have the resources to promote your brand cheaply and efficiently.…

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How can a virtual assistant help with your social media?

How can a virtual assistant help with your social media?

A virtual assistant would do pretty much everything a social media manager does – except they work from a remote location. Hiring a social media virtual assistant is a fantastic way to up your brand exposure, increase inbound traffic, optimise your SEO and lower your marketing costs. What a social media virtual assistant can do for you: • Set up…

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