Basic steps to writing a solid blog

Basic steps to writing a solid blog

Follow these steps to make sure your blog drives traffic to your website, generates leads and converts your audience into paying subscribers! Know your audience. You need to understand your target audience. What do they like and care about? Having buyer personas comes handy here, you have specific information to help shape your blog ideas. Choose a topic and working…

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Why content marketing is an important part of any marketing strategy

Why content marketing is an important part of any marketing strategy

Content marketing is important because it helps companies drive traffic, build trust with consumers, increase conversions, and generate more business. Content not only helps you build trust and connect with your target audience, but also acts as fuel for your other marketing techniques. Reasons why content marketing is a vital part of any marketing strategy: • Every content marketer knows…

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How to hire a virtual assistant to propel your blog growth

How to hire a virtual assistant to propel your blog growth

Once you’ve decided you need some help in your blogging business, the next step is likely going to be hiring a virtual assistant or VA. But where do you start? If you’ve never hired anyone before it can be more than a little daunting. Where do you find a virtual assistant? How do you find the right one for you?…

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Guide to creating captivating content

Guide to creating captivating content

It’s often said that content is king, and if you’re an aspiring blogger there’s no higher authority. But there’s also something mysterious about great content, especially for those new to the game. So, what’s the secret to creating captivating material? Well, luckily, producing engaging and ultimately profitable content is something you can learn how to do – below are some…

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Why small businesses should start blogging

Why small businesses should start blogging

Blogging on a frequent basis is an easy, inexpensive way to improve your inbound marketing campaigns, drive traffic to your site, and draw more viewpoint customers. Statistics from Hubspot’s 2012 Inbound Advertising Report emphasise the significance of blogging. In accordance with the study, 57% of companies who’ve a blog reported obtaining a client from their blog. What better way to…

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How to post a blog to Twitter

How to post a blog to Twitter

First launched in the year 2006, Twitter is a popular social network service that enables users to create short messages, limited to 140 characters, called tweets. Originally envisioned as a mobile phone messaging social media, Twitter can be obtained via computers in addition to SMS and smartphone applications. Twitter users utilise tweets for various purposes including dialogue, networking, business announcements…

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The psychology of colour with your business website or blog

The psychology of colour with your business website or blog

According to statistics, it only takes 1/10th of a second for us to form a first impression about a person; and websites and blogs are no different. Colour usually depends on our personal experiences and preferences but there are also some universal signals. Choosing the right colour can be a very challenging task. A fundamental grasp of colour perception and…

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How to write the perfect posts for your blog

How to write the perfect posts for your blog

Blogging has quickly become one of the most popular ways of communicating and spreading information and news. Writing a blog post isn’t hard at all but writing a great blog post is very difficult. Every blog post and its contents need to have a specific structure to make the post more natural and organic. I have put together some tips of everything a perfect blog article should have.

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